Many clients are interested in expanding their media coverage beyond the traditional television commercials that run during network and cable shows. As viewers increasingly “cut the cable” and look for other entertainment platforms, it is necessary to follow your customers. That is where OTT media buys come into play.
OTT stands for “Over-The-Top,” and refers to the delivery of video, audio, and other media content over the internet without the involvement of traditional cable or satellite TV service providers. OTT services deliver content directly to users via the internet, bypassing the need for a dedicated television service. Users can access OTT content on various devices such as smartphones, tablets, smart TVs, laptops, and desktop computers.
OTT services have gained popularity in recent years due to their convenience and flexibility. They offer a wide range of content, including movies, TV shows, sports events, and original programming, often through subscription-based models or advertising-supported platforms. Some well-known examples of OTT services include Netflix, Amazon Prime Video, Hulu, Disney+, HBO Max, and YouTube.
OTT has disrupted traditional television and media distribution models, providing viewers with more choices and greater control over when and where they consume content. It has also given rise to new content creators and streaming platforms, contributing to the diversification of the media landscape.
Younger viewers (and consumers) use the OTT platforms the same way that older generations viewed television. In order to effectively reach these younger consumers, give us a call and we can create your content and place it on the most popular platforms available.