Yes, but it is not recommended. SEO and GEO are separate disciplines targeting different systems, so technically you can pursue one without the other. However, the two strategies share important foundations quality content, authoritative signals, and technical structure that make them more effective when built together.

A firm with no SEO investment can still pursue GEO and improve its visibility in AI platforms like ChatGPT and Perplexity. But a firm that builds both simultaneously gets compounding returns: strong SEO content provides a foundation for GEO, and GEO-optimized content tends to perform better in Google search as well.

Pop Machine Agency integrates SEO and GEO into every engagement for professional service firms because the two strategies reinforce each other when executed together.