Yes. Google rankings and AI search visibility are increasingly separate systems.

A firm can hold strong Google rankings and still be completely invisible or worse, inaccurately described when someone asks ChatGPT or Perplexity the same question. This is because AI models do not simply mirror Google’s rankings. They draw on their own training data, web crawls, and structured content signals to form their own understanding of which businesses exist, what they do, and who they serve.

As more people shift their initial research to AI assistants rather than keyword searches, firms that rely solely on Google rankings are losing visibility at the top of the decision funnel. GEO closes that gap.