Google Gemini recommends businesses by drawing on Google’s existing index, Google Business Profile data, structured data signals, and its AI knowledge model. Because Gemini is deeply integrated with Google’s search infrastructure, it tends to reflect Google’s understanding of a business more directly than other AI platforms.

For Gemini specifically, Google Business Profile optimization, consistent NAP (name, address, phone) data, structured schema markup, and strong local SEO signals are particularly important. A firm that ranks well in Google local search and has a complete, accurate Google Business Profile has a strong foundation for Gemini visibility.

However, Gemini also draws on broader web content and structured data beyond Google’s index. GEO practices entity consistency, content structure, schema markup, and machine-readable files — improve Gemini visibility alongside traditional local SEO.