What does a GEO audit include?

A GEO audit from Pop Machine Agency assesses how your firm is currently understood and represented across major AI platforms. It includes:

A platform representation audit: how ChatGPT, Perplexity, Google Gemini, and Microsoft Copilot currently describe your firm when prompted with relevant questions about your services, location, and industry.

An entity consistency review: whether your firm’s name, address, phone number, service descriptions, and industry categories are consistent across your website, Google Business Profile, and major directories.

A content structure assessment: whether your service pages, location pages, and about content are structured in a way AI models can extract and use accurately.

A schema markup review: whether your pages include the structured data types (LocalBusiness, Service, FAQPage, etc.) that AI platforms use to verify facts about your firm.

A gap report: specific recommendations prioritized by impact, with a clear implementation plan.