GEO stands for Generative Engine Optimization.

The term refers to the practice of structuring a business’s digital presence so generative AI systems including ChatGPT, Google Gemini, Perplexity, Microsoft Copilot, and Claude can accurately understand, describe, and recommend that business.

The “generative” in GEO refers to the generative AI models that power these platforms. Unlike traditional search engines that match keywords to indexed pages, generative AI systems synthesize answers from their training data and real-time web access making the optimization strategy fundamentally different from traditional SEO.