Pop Machine Agency produces professional video across the formats that professional service firms, restaurants, and regional businesses use most.

Types of video include brand and company overview videos, professional service firm credibility videos for financial advisors, law firms, and CPA firms, client testimonial and case study videos, restaurant and hospitality atmosphere videos, explainer and process videos, and short-form social media video optimized for Instagram Reels, LinkedIn, YouTube Shorts, and TikTok.

Every video project begins with a discovery phase to understand the audience, the objective, and how the video will be used — because the right video for a website homepage is produced differently than the right video for a paid social campaign.