Graphic Design in Wichita, Kansas

To get started with a graphic design project through Pop Machine Agency and Insight Design, the first step is a discovery conversation.

Contact Pop Machine Agency through the contact form or by calling (316) 393-0300. We will discuss your project scope, goals, timeline, and budget, and determine whether the engagement is best suited for Insight Design’s creative capabilities, Pop Machine Agency’s digital services, or a combination of both.

For clients in the Wichita area, we encourage an in-person visit to the Design Barn studio in Wichita, Kansas. Seeing the portfolio in person and meeting the team changes the conversation. Most clients who visit are ready to move forward.

For clients outside the Wichita area, Pop Machine Agency and Insight Design work with clients across the I-35 corridor and nationally via remote collaboration.

Insight Design has created brand identities, logo designs, packaging, and print design for clients across a wide range of industries over more than 30 years.

Industries served include quick-service and casual dining restaurants (Freddy’s Frozen Custard, Carlos O’Kelly’s), consumer finance (Speedy Cash), industrial B2B (Laminate Works), retail CPG and packaging (Mill Rose Farm), healthcare, hospitality (The Scotch and Sirloin, Eric Fisher salons), legal (Stinson Laswell and Wilson, Hite Fanning), aerospace, nonprofit (Ballet Wichita), professional services, and renewable energy.

The range of industries reflects Insight Design’s core strength: the ability to understand a business, its audience, and its competitive context and translate that understanding into a brand identity that works across every medium, at every scale.

Tracy Holdeman is the founder and creative director of Insight Design, a sister studio of Pop Machine Agency. He is one of the most recognized logo designers and brand identity designers in the United States.

His work has earned 100+ national and international design awards from publications including Graphis, Communication Arts, and HOW Magazine, and has been featured in 50+ design reference books used by other graphic design studios worldwide as instructional and aspirational references.

Tracy’s portfolio includes brand identities for companies that have grown from startup to national scale: Freddy’s Frozen Custard (one location to 60+ across 11 states), Speedy Cash (startup to national consumer finance brand), Laminate Works (startup to multimillion-dollar industrial company), and Mill Rose Farm (startup to multimillion-dollar retail brand), among dozens of others.

His design philosophy centers on three principles: design must be different, relevant, and brilliantly executed. Clients describe the experience of working with Tracy as being genuinely understood a designer who listens, thinks strategically, and produces work that connects with both the mind and the heart.

Tracy provides creative direction on major Insight Design engagements through Pop Machine Agency.

Insight Design is a nationally and internationally awarded graphic design boutique based in Wichita, Kansas. It is a DBA of Pop Machine Agency, meaning both brands operate under the same ownership and from the same studio, the Design Barn in Wichita, Kansas.

Insight Design is owned by Mike Moen and it’s lead creative Director is Tracy Holdeman, one of the top logo designers in the United States. His work has earned 100+ national and international design awards and has been featured in 50+ graphic design reference books used by other studios worldwide.

Clients who engage Pop Machine Agency for digital marketing, website design, or SEO and GEO have access to Insight Design’s creative capabilities as part of the same engagement. Clients who come to Insight Design for brand identity or logo design can extend into digital marketing through Pop Machine Agency.

The combined offering award-winning creative and integrated digital marketing under one roof, is the primary differentiator of both brands in the Wichita and I-35 corridor market.

Pop Machine Agency delivers graphic design through its sister studio Insight Design, a nationally and internationally awarded graphic design boutique based in Wichita, Kansas.

Graphic design services include brand identity and corporate identity systems, logo design, print design and advertising, packaging design, environmental and signage design, social media design, illustration, and directed photography.

For clients who need both creative design and digital marketing, Pop Machine Agency and Insight Design operate under the same ownership and can deliver a complete brand and digital engagement, logo, brand identity, website, SEO, GEO, and ongoing marketing as a unified team from the Design Barn studio in Wichita, Kansas.